Collaboration from designers at the RCA to rethink the navigation system along the UK coastal lines. The first prototype is in production!! 

DAYMARK: A daymark or a day marker is the daytime identifier (attached signboard) of an aid to navigation (ATON) or daybeacon. Generally, the daymark conveys to the mariner, during daylight hours, the same significance as does the aid's light or reflector at night.

How did this start?
DAYMARK project came to the team through the Royal College of Art. The founder approached us with an idea: to build a navigation system around the coastlines of the UK to promote attractions to rural cities. 

The team decided to make a system for the physical world and one for the virtual world: to make monuments to signify the united coastline navigation system that integrates with an app to mark, share and learn about different coastline points. 

DAYMARK app design
To discover & share 100 coastal points around the UK.

User Profile & goal 

User journey


The look
Created with

The look

Further development
DAYMARK app is a good integration of GPS mapping technology and social sharing platforms. It is possible to think that not everyone will be able to visit the UK coastlines. Therefore, the app will reach most people if it is with conjunction with existing social platforms such as Google Maps, Yelp or even Uber. The beauty of these coastlines are just too beautiful to be confined to one app!

Meanwhile, the prototype
In production!!
Copyright 2017 Karen Jiyun Sung. All Rights Reserved.

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